It's been a long while since our last home-business posting, so let's finish off 2010 with one, shall we? And what better way, than with a look back, at the the things we think we did best, and the things we wish we had done better, during 2010.
It's very important for all businesses, small and large, to take time periodically, to assess what they've been doing right, what they could be doing better, and to make calculated course adjustments based on their findings. That sounds sensible, doesn't it? Then why do you suppose that so many business owners don't do this? Is it fear of change, fear of failure or just plain complacency that compels them to operate the same way year after year? And is it any wonder that their businesses are only growing slowly, if at all?
This is not normally an end-of-year process for us. We generally make these assessments after each major event.(ie; after each pattern release, Quilt Market, ad campaign, etc) But for simplicity's sake, let's summarize our findings here.

A few of the things that went well for us in 2010 were:
1) the decision to fork out the extra dough to get our pattern components 'pre-folded'. This freed up an immense amount of time for us to spend on more important, more fun, and much more profitable things.
2) everything about our new Studio. Having all our supplies in one place has streamlined our process and made me a much happier camper. I feel more inspired, more professional and I LOVE the view!
3) adding color pictorial help (in pdf download format) on our website for certain key steps of our latest pattern, the DittyRoo. The pattern was released in August and to date we have not had even one person to call or write us with a question about any part of the instructions.(Where's some wood for me to knock on?)
Of course not everything we did went as we had hoped.
A few of the things that did not go particularly well were:


1) My accountant and I could have done a much better job of estimating our 2009 taxes. I was fearful of this very thing, so at least I didn't have to sell the farm (or in this case the studio) to avoid going to jail.
2) I have somewhat regretted putting the beautiful pieced Lollapalooza sample (done in mudcloth) on the cover of that pattern. It never occurred to me that so many people would be expecting to find templates on the inside so that they could reconstruct that exterior. Since it doesn't require templates to accomplish, and since we provide a free pdf tutorial about how to accomplish this look on our website, I stupidly figured I had covered all the bases, but I was wrong. While most people are only too happy to download the free tutorial, and happier still to find out that no templates are even needed, I have still been fussed at, cussed at and otherwise scolded by more than a few disgruntled customers who insisted that it should have been included with the pattern. But here's the deal...I don't get it. After all, I put an embroidered sample on the cover of both the Gadabout and the Carolina Carryall, and not one person thought that the embroidery instructions were included with those patterns. I also put pieced samples on the cover of the Apropos Pack, the Bellagio, the Tandem Tote, the Odyssey, and most recently, the DittyRoo, and as of yet, have not received even one complaint about having to download the tutorial. So what gives? Do you have any ideas as to why this has been such a problem for the Lollapalooza pattern and not all of the others?
3) At the urging of many, we added a Message Board/ Forum to our website in February. The Chatroom thing wasn't going particularly well and our thinking was that the Forum might be a better way to encourage more conversation between me and our customers, or between customers and other customers. But if possible, the Forum has stimilated even less dialogue than the Chatroom did.
It's so hard to get people talking on a consistent basis. It seems to work so well for others, but I think I either need to be spending more time with it than I'm willing to dedicate, or have a couple of folks out there that I can count on to keep the dialogue going for me. At any rate, the Forum seems to be a bad fit for us, or am I missing something?
So...there you have it. In the meantime, I'd love to hear your feedback, after all, two (or more) heads are better than one!
Stay tuned for our next post in this series where we'll detail a few of the changes we've either made or are in the process of making based on these assessments.







































